NewBoy FZCO engages in the marketing and distribution of various toys, food and stationery products in the Middle East and North Africa. The company is also involved in in merchandise licensing. NewBoy acquires, sells, and markets licenses for some of the hottest cartoon characters.
Since establishment, NewBoy has been developing its own label ranges. In particular, the company has developed a fashion doll called Fulla®. The doll has become the best selling doll in the Middle East market.
The brand has been developed across a wide range of product categories. In addition, NewBoy has aggressively introduced high profile brands in its markets like LeapFrog, Mega Brands, Playmates, Manley, David Halsalls, Takara, Bandai and Giocho Preziosi.
In order to capitalize on business opportunities and facilitate the need for further expansion, the company has been aggressive in forming partnerships and joint ventures with strategic players in the industry.
Headquartered in Dubai, UAE, NewBoy currently employees over 100 full-time employees. The company takes a lot of care in recruiting quality and competent people who are ambitious, innovative and hard working.
Career development in NewBoy begins with on-the-job training. As career progresses, NewBoy offers training that further develops employees’ skills to help them succeed and take responsibility at early stages.